- Cirebon City is positioning itself as the main marketing hub for Mount Ciremai coffee, leveraging its trade potential and MSME network to promote the high-quality beans both locally and internationally.
- With rising production and growing global interest, Mount Ciremai coffee is gaining attention as Cirebon strengthens its role in bridging farmers, communities, and markets through inclusive trade initiatives.
- Cirebon authorities are uniting local coffee businesses and enthusiasts to promote Mount Ciremai coffee as a sustainable, high-value brand that may soon rival famous names like Gayo coffee.
The Cirebon City Cooperative, Small and Medium Enterprises, Trade, and Industry Office (DKUKMPP) has confirmed the city’s readiness to become the primary marketing showcase and community-based distribution hub for coffee produced on the slopes of Mount Ciremai.
Head of DKUKMPP Cirebon, Iing Daiman, said Wednesday that Cirebon’s identity as a city of trade and services makes it an ideal promotional center for Mount Ciremai coffee, connecting farmers, small enterprises, and cafes with both domestic and international markets.
According to him, several micro, small, and medium enterprises (MSMEs) in Cirebon are already sourcing coffee beans from the foothills of Mount Ciremai as their raw material, with one even developing a wine coffee variant. “The beans are sourced from the Cibeureum area in Kuningan Regency, located on the foothills of Mount Ciremai,” Iing said.
He noted that the quality of Mount Ciremai’s coffee beans has drawn attention from both local and international coffee enthusiasts. One coffee aficionado from South Korea, for instance, expressed keen interest in coffee products made by Cirebon-based MSMEs and even sought to visit the plantations himself.
“After learning about the source, he immediately traveled to the coffee plantations on Mount Ciremai at an altitude of around 2,650 meters above sea level to ensure that the beans were grown organically, free from pesticides, and cultivated through sustainable methods,” Iing explained.
He emphasized that the local government plays a crucial role in bridging coffee farmers with MSMEs, communities, and broader markets to increase the added value of Mount Ciremai’s coffee. “We’re committed to facilitating promotion and marketing efforts to make Ciremai coffee more widely known,” he said.
Iing believes that Cirebon City holds great potential to become the main display point for Ciremai coffee, serving as a central hub for distribution and marketing. DKUKMPP also plans to connect coffee enthusiasts, local coffee communities, cafés, and roasters to encourage broader use of Ciremai beans in local businesses.
“We hope that Ciremai coffee can eventually emerge as a nationally recognized brand, like Gayo coffee or other renowned Indonesian varieties,” he added.
Data from ANTARA shows that Mount Ciremai’s coffee plantations span the administrative regions of Kuningan and Majalengka regencies. In Kuningan Regency, total coffee production in 2025 reached 1,236 tons, with robusta coffee remaining the dominant variety. The 2025 production figure marks a significant increase compared to 2024, when yields were recorded at around 775.8 tons.
Indonesianpost.com | Antara