Indonesia’s Kemenekraf Boosts Cinema Access with Kota Cinema Mall Collaboration
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- Indonesia’s Kemenekraf is partnering with Kota Cinema Mall to build more standalone cinemas in regencies, aiming for equitable film access as endorsed by the President.
- Minister Teuku Riefky Harsya met KCM reps to boost creative economy via new bioskop models with community spaces, now in seven locations like Bekasi.
- KCM pitches integrated cinema hubs beyond major cities; Kemenekraf sees it as key to strengthening Indonesia’s film industry value chain.
Indonesia’s Ministry of Tourism and Creative Economy (Kemenekraf) is exploring partnership opportunities with Kota Cinema Mall to expand cinema screens across regencies and cities.
Creative Economy Minister/Head of the Creative Economy Agency Teuku Riefky Harsya discussed ways to widen cinema access during a meeting with Kota Cinema Mall (KCM) representatives at the ministry’s Jakarta office on Tuesday (Feb. 3).
“This collaboration marks a concrete step to strengthen the creative economy value chain from upstream to downstream,” Riefky said, as quoted in a ministry press release received Wednesday.
In the meeting, KCM representatives pitched a standalone cinema concept featuring film screening facilities, food concession areas, multipurpose stages, outdoor spaces, and playgrounds—all within one integrated site.
This business model, they argued, addresses the shortage of cinema screens outside major cities while adding value to the broader creative economy ecosystem.
Riefky praised KCM’s vision as aligning with government policy to position the creative economy as a new growth engine, starting from the regions.
“Our President has shown special attention to our film industry. He wants cinema access to be equitable so people can enjoy films easily and comfortably,” he said.
Kota Cinema Mall Director Edy Nugroho highlighted that KCM takes a distinct approach compared to other cinema chains.
KCM develops standalone cinemas at dedicated sites and partners with local communities to create programs and activities.
“This concept aims to create a creative public space that goes beyond movie watching—serving as a hub for community interaction, performances, and local creative activities in the regions,” he said.
KCM currently operates in seven locations, including Bekasi, Pamekasan, Tabalong, Gresik, and Jember.
Indonesianpost.com | Antara
