ParagonCorp’s Beauty Science Tech 2026 Elevates Smart Beauty in Jakarta

ParagonCorp once again brings its annual showcase event to life. Now in its third year, Beauty Science Tech (BST) 2026 takes place from Wednesday to Sunday, January 21–25, 2026, at City Hall Pondok Indah Mall 3, South Jakarta.

This year’s theme, “Beauty Rewired: Where Science, Technology, and Soul Transform Life,” reflects ParagonCorp’s vision to merge scientific innovation and human creativity in redefining modern beauty. The event highlights ParagonCorp’s achievement as the recipient of eleven C&T Allē Awards in 2025, a recognition of its leadership in global cosmetic research and product excellence.

At BST 2026, visitors are invited to experience first-hand the power of AI-driven beauty technology developed by ParagonCorp, demonstrating how science and digital innovation enable more inclusive and personalized beauty solutions for everyone.

Six Experience Zones Bring Beauty and Technology to Life

The event features six immersive zones, each offering unique insight into the intersection of beauty, science, and technology.

The journey begins at the Hall of Purpose, the opening zone that presents ParagonCorp’s vision for the future of sustainable and innovative beauty. Moving deeper, the Sphere of Possibility and Sphere Beauty Tech invite visitors to discover next-generation, tailored beauty technologies through expert consultations and product trials.

In The Collective Space, visitors can meet creators, collaborate in creative sessions, and shop their favorite Paragon brands. The Beyond Stage becomes the heart of BST, hosting inspiring talk shows, panel discussions, live music performances, and stand-up comedy throughout the five-day celebration. Concluding the experience, The Beauty Vault offers guests exclusive promotions and the opportunity to purchase ParagonCorp’s full product range while enjoying live demonstrations.

Engaging Activities and Insightful Talks

Beauty Science Tech 2026 is not only about products—it is also a platform for knowledge exchange and cross-industry collaboration. A series of daily talks, discussions, and performances fill the vibrant lineup from Friday through Sunday.

Friday Highlights

10.00 – 11.00: Next-Gen Connectivity via Intelligent Transformation

Speakers:

• Peter Lydian – Managing Director Meta Indonesia
• Wong Soon Nam – Chief Strategy & Planning Officer Telkomsel
• Moderator: Budiono – Managing Director, Accenture Applied Intelligence

13.15 – 14.15: The Future of Video Commerce “How YouTube Shopping & Shopee Are Redefining Beauty Buying”

Speakers:

• Nathasya Miolhel – Creator Management, Shopee Indonesia
• Meinar Dyan Muslima – E-Commerce Business Acceleration Lead
• Moderator: Izzah Mujahidah Edwar – HOB Ecosystem Innovation

14.30 – 15.30: The Social Future of Beauty: Creativity, Community & AI

Speakers:

• Zaher Travadi – Head of Brand Partnership, TikTok Indonesia
• Muhammad Budiansyah – Director and Chief Business Officer, Indosat Ooredoo
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• Moderator: Ressa Truna – ParagonCorp

16.30 – 17.30: MAKE OVER FACE ARCHITECH: Design Your Own Beauty Blueprint

Speakers:

• Melvyn Le Kerneau – Cosmetic Application Scientist & Formulator
• Stephanie – Massage and Advanced Beauty Senior Group Head ParagonCorp
• Dhirman Putra – Make Over Creative Makeup Director
• Dhea Dillah Probokusumo – Beauty and Lifestyle Content Creator

18.30 – 19.30: Earth Love Live: The Science of Scent: The Neuroscience of Functional Fragrance

Speakers:

• Fira Assegaf (Sashfir) – Content Creator & Entrepreneur
• Nur Huda Arif – Senior Research & Development of Earth Love Life
• Tom Hudianto – Neurologist
• Moderator: Dea Rizkita – Communication Practicioner & Certified Professional Coach

19.45 – 20.45: Performance – Adrian Khalif

Saturday Highlights

11.00 – 12.00: Emina Brand Talks: Kind to Mind, Kind to Skin

Speakers:

• Dr. Muhammad Faisal – Youth Laboratory Indonesia Founder
• Xaviera Putri – Education Influencer
• dr. Giovanni Mustopo – Dermatologist and Skincare Educator
• Yani Rahmawati – Emina R&D Team
• Moderator: Andrea Paramesti

12.15 – 13.45: Unlock Your Earning Potential: Start Your Journey as a Shopee Affiliate

Speakers:

• Ratna Afifa – Creators from zero to hero
• Yunita Triana – Top Shopee Affiliator
• Prayudho Rahardjo – CEO of Accesstrade Indonesia
• Moderator: Clarissa – Representative Paragon

14.00 – 15.00: Labore: Advancing Indonesia’s Skin Health Through Precision Skin Diagnosis with Science and Research

Speakers:

• dr. Sari Chairunnisa – LABORE Derma Advisory Council
• dr. Irwan Batubara – Dermatologist
• Pietradewi Hartianti, M.Pharm., PhD. – Winner Research Grant
• Moderator: Dr. Ayman Alatas – Labore Microbiome Science Council

15.30 – 16.30: Kahf: Redefining Men’s Skincare How Science and Technology Solve the Full Routine

Speakers:

• dr. Clinton – Dermatologist
• El Putra – Actor
• Jaden Bahtera – Athlete & Influencer
• Andrea Kurniarahman – Brand Representative
• Moderator: Oza Rangkuti – Comedian & Content Creator

17.00 – 18.00: Wardah Deco Face Intelligence: The Future of Makeup Balance

Speakers:

• Sydney Lee – Korea Balance Makeup Expert
• Mi Hye – MUA SNSD/Professional MUA
• Ulfah Hasanah – Brand Representative
• Fauzia Hanum – Wardah Face Auditor

18.30 – 20.00: Performance – Kahitna

Sunday Highlights

10.00 – 12.00: End Game Take Over BST: The Gameschangers Innovation with Purpose

Speakers:

• Harman Subakti – Group CEO ParagonCorp
• Alfatih Timur – CEO & Founder Kitabisa.com
• Moderator/Discussion Leader: Gita Wirjawan – Founder Endgame

12.30 – 13.30: Wardah Face Care Launching – Sensitive Skin Solutions: Evidence-Based Approaches for Skin Resilience

Speakers:

• Marcel Ferrari – Skincare Global Expert
• Dr. Arini Widodo, SM, SpDV – Doctor
• Arum Pratiwi – Brand Representative
• Abel Cantina – Beauty Content Creator
• Moderator: Harumi Sidrajat

14.00 – 15.00: Dermascalp Expert – Biomimetic Scalp Tech: The Future of Solutions for Pressured Hair

Speakers:

• dr. Ardhiah Iswanda Putri, SpDVE, M.Ked.Klin – DSE Trichologist
• Alyssa Daguise – Public Figure
• Khikin Indahsari – Brand Representative
• Dwi Handayani – Active Lifestyle Public Figure
• dr. Sari Chairunnisa – Deputy CEO and Chief R&D Officer ParagonCorp

17.00 – 18.00: Light+ by Wardah: Launch Session & Mini Talkshow: Light+ by Wardah Nano-Caps Retinol + HPR Retinoid Serum Moisturizer: LIGHT-erally Powerful Retinol for Your Newbie Skin!

Speakers:

• Harleyava Princy – Face of Light+
• Dr. Clarissa Hayes – Anti-Aging Doctor
• Nastiti Prawitasari – Light+ Representative

18.30 – 19.30: ParagonCorp Open Innovation: Where Diverse Minds Drive Impact

Speakers:

• Zahra Tedjowongso – 1st Winner IN-PACT
• Naila Faridah – 2nd Winner IN-PACT
• Anis Rahmasari – 3rd Winner IN-PACT
• apt. Pietradewi Hartiranti – Labore Research Grant Winner
• Hanna Azzahra – Head of Novo Club Batch 2
• Tessi Fathia Adam – Group Head Technology Business Accelerator, ParagonCorp
• Moderator: Kayla Ashilla P. M. – Corporate Public Relations, ParagonCorp

19.35 – 20.35: Performance 

 

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