TikTok Quashes Tokopedia Closure Rumors, Pledges Continued Investment

TikTok’s management has responded to rumors swirling about Tokopedia’s potential closure and a full pivot to TikTok Shop. While the company stopped short of a direct denial, it reaffirmed its commitment to ongoing investment in Tokopedia.

“We continue to invest in Tokopedia and Indonesia as part of our strategy to drive sustainable growth and innovation,” TikTok’s spokesperson told Republika in a written statement from Jakarta on Tuesday (Feb. 3, 2026).

Earlier, the National Consumer Protection Agency (BPKN) raised alarms over consumer rights, particularly for paid subscribers, amid reports that Tokopedia might shut down and migrate to TikTok Shop. BPKN Chairman Mufti Mubarok stressed that any business model changes, mergers, or platform closures must not harm consumers—especially those who have prepaid for services.

“The core principle of consumer protection is certainty of rights. Tokopedia PLUS subscribers have paid for specific benefits, so there can be no unilateral cancellation without fair resolution,” Mufti said in a Jakarta interview on Tuesday (Feb. 3, 2026).

It’s worth noting that many Tokopedia users still hold active Tokopedia PLUS paid packages—a premium service offering unlimited free shipping, faster delivery, and exclusive discounts for around Rp150,000 to Rp300,000 for six months, or even less during select promotions.

Mufti said fair resolutions, without disadvantaging consumers, should align with Law No. 8 of 1999 on Consumer Protection, particularly rights to comfort, safety, and compensation. Ideal options include transferring Tokopedia PLUS benefits to TikTok Shop with equivalent or better value and features.

Other recommendations: proportional refunds based on remaining subscription time, or additional compensation like vouchers, exclusive discounts, or replacement premium services. “Consumers must not be forced into unfavorable changes. Options should be transparent and chosen by the consumer,” he added.

BPKN holds Tokopedia and TikTok Shop fully accountable for sustaining prepaid services sold to customers. Mufti said Tokopedia must issue official, clear, non-misleading information to all subscribers, detailing service transition mechanisms and consumer rights.

Tokopedia should also provide dedicated complaint channels and responsive customer service, without unilaterally altering terms without consent. “In the digital economy, consumer trust is the top asset. Breaching it carries not just legal risks, but long-term reputational damage,” Mufti warned.

BPKN vows to monitor the situation closely and coordinate with ministries and regulators to prevent consumer-harming practices amid Indonesia’s evolving digital trade ecosystem.

Indonesianpost.com | Republika