Strong Demand Drives Rp66 Billion Coffee Deal Potential for Indonesia
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- Indonesia recorded US$3.89 million in potential coffee transactions at a major Bangkok exhibition, signaling strong global demand.
- Growing coffee consumption in Thailand presents a strategic export opportunity for Indonesian producers.
- With limited domestic supply, Thailand is emerging as a key market for Indonesia’s expanding coffee trade.
Jakarta – Indonesia’s Ministry of Trade (Kemendag), through its Trade Attaché in Bangkok, has recorded a potential transaction value of US$3.89 million (approximately Rp66 billion) for Indonesian coffee at the World of Coffee Bangkok 2026 exhibition.
According to an official statement released in Jakarta on Friday, the figure reflects purchase commitments totaling 337 tons of coffee, secured through letters of intent (LoI) with 60 prospective buyers. These buyers represent a diverse range of markets, including Thailand, the Netherlands, South Korea, Canada, the United States, the United Arab Emirates, Egypt, Oman, India, Brunei Darussalam, the Philippines, Finland, and Taiwan.
“The enthusiasm for Indonesian coffee has been remarkable, as evidenced by the strong volume of business commitments generated during the exhibition,” said Indonesia’s Trade Attaché in Bangkok, Rafika Arfani.
In preparation for the event, Rafika highlighted the regulatory procedures required to bring coffee samples into Thailand. These include permits from Thailand’s Ministry of Agriculture and Cooperatives, Ministry of Commerce, the Food and Drug Administration (FDA), as well as customs authorities. Similar requirements apply to all importers seeking to enter the Thai coffee market.
A total of 20 Indonesian coffee businesses participated in the exhibition, representing key coffee-producing regions such as Aceh, North Sumatra, South Sumatra, West Java, Central Java, East Java, West Kalimantan, Bali, East Nusa Tenggara, South Sulawesi, and Papua.
Indonesia’s Ambassador to Thailand, Hari Prabowo, underscored the country’s strong market potential. He noted that coffee consumption in Thailand has nearly doubled over the past two years, rising from around 180 cups to 340 cups per capita annually.
At the same time, Thailand’s domestic coffee production remains limited at approximately 15,600 tons per year, far below its annual demand, which exceeds 90,000 tons.
“This gap presents a significant opportunity for Indonesian coffee to expand its export footprint and strengthen its position within the Southeast Asian market,” Hari said.
Indonesianpost.com | Antara
